Adele ’30’ set to break vinyl records with 500,000 records pressed


She wasn’t easy on vinyl production.
Photo: Adèle / YouTube

Long before everyone knew the term “supply chain,” vinyl production was already suffering from significant delays. In 2020, before the peak of pandemic shutdowns, one of only two factories in the world manufacturing lacquer records (the base of a master plate used to press vinyl records), Apollo Masters Corporation, was destroyed in a fire. Then, as the pandemic escalated, social distancing measures halted vinyl production for a time; now, with products throughout the supply chain taking longer to produce and ship, vinyl production still suffers from delays. “If you’re in a band and you have NOT finished recording a new album in the next 3 months, the vinyl won’t be released until 2023,” singer-songwriter Laura Jane Grace said recently. . on Twitter.

But there can also be another culprit. Variety reported that Adele has pressed over 500,000 vinyl copies of her upcoming album 30, released on November 19. As such, Variety noted that Adele had to play by the rules of the delay and return her album six months before – in May, that is, she even alludes to in an interview with BBC Radio 1. But this programming is likely to pay off, with Adele almost certain to break records (no pun intended!) for first week vinyl sales. Indeed, Ed Sheeran said recently in an Australian radio interview that “Adele had basically booked all the vinyl factories” – although he could have returned his album = in July and released it on vinyl on October 29.

Most artists have had to deal with similar vinyl delays. The week before 30 is coming, Taylor Swift will reissue Red on a four LP “Taylor’s Version” vinyl – a programming feat that wasn’t actually possible for Swift’s ninth album, always, which arrived on vinyl almost six months after its release. It was the same for artists like Olivia Rodrigo, Variety also noted, including the May 2021 album Sour hit vinyl months later. David Macias, director of independent label Thirty Tigers, told the magazine that a delayed vinyl release can impact sales by 30-40%. Always the exception, when Swift is delayed always vinyls shipped, it still moved enough copies to return to No. 1 on the Billboard 200. Meanwhile, for bands that rely on selling vinyl on tour, the setbacks require immense planning. For smaller artists, the lead could be closer to eight or nine months, according to Grace’s tweet.

Despite the hold-up, the indies don’t ring too much angry with pop stars pressing so many vinyl records. New York Time Noted that the biggest problem with vinyl delays is the growing popularity of the format, which sold almost twice as much in the first half of 2021 as in the first half of 2020. album? Not at all! “Ben Blackwell, who works at Third Man Records, founded by Jack White, told the Time. “This is what I would have dreamed of when we started Third Man – that the biggest frontline artists all push vinyl and that young children take an interest in it.”


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