Record Store Day drop 2 for Preston’s vinyl store as owner determined to survive


As many independent companies begin to pick up the pieces of the disruption from multiple lockdowns, so is a record store in Preston, but the lockdown was not the only difficulty it faced.

Action Records in downtown Preston has been around for forty years and during that time owner Gordon Gibson says he’s seen both the death and the resurrection of vinyl records.

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The record store is one of the UK’s largest independent record stores, opened in 1981 during the heyday of vinyl records.

Gordon opened the store after a series of layoffs and decided to continue his love for vinyl records by opening his own store.

Action Records store on Church Street in Preston

After a solid start in business, Gordon witnessed the decline in interest in vinyls and said it was one of the toughest times in the industry.

“Things have changed and vinyl is dead,” Gordon said. “He came back, but at one point he was dead.

“There have been lots of big changes in the industry because when we opened CDs didn’t exist; they were just vinyls and cassettes.

Inside Action Records store where they sell vinyl records, CDs and have a collection of cassettes
Inside Action Records store where they sell vinyl records, CDs and have a collection of cassettes

With the rise of streaming services, even CDs are quickly becoming a thing of the past, but Gordon and the team are keen to keep them in their store.

Gordon faced another challenge for his business when trade came to a halt during the pandemic.

It was around this time that he had to think about changing shopping habits and whether or not he should give in in the online world.

Even with increasing pressure, Gordon was determined to stick to his guns and continue to do what he had successfully done for the past four decades.

“You have to understand that good music is good music,” he said.

“You don’t just follow the trends, this is where you go wrong if you only follow the trends.

“You have to follow the trends but not totally change your stores in order to always keep the backbone of a good music store.”

“When it gets back to normal and people come back, you want them to think ‘yes it’s always the same’ and no ‘oh my god what did they do here’.”

Now, to help encourage people to visit the store and boost business, Action Records is offering Record Day Drops where they release newly pressed vinyl records.

Gordon and the team already had huge success in the last record-breaking drop in June and are now bracing for an even bigger drop on Saturday (July 17).

Gordon said: “This time it’s going to be a lot. This month we have some of the biggest ones like Black Sabbath, Foo Fighters, Bastille.

“There are at least 150 titles for Saturday.

With blogger falling second than the first, Gordon says music lovers will wait around five or six in the morning to increase their chances of grabbing their favorite record.

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